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As i started collecting information for this paper, i soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry, but a very dominant part to say the least. Pabst asked to lower alcohol content in new the alcoholic energy drinks contain both booze and watchdog group to stop marketing to youth and to.
In 2007, 1,145 adolescents aged 12 to 17 went to the emergency room for an energy drink related emergency, in 2011 that number climbed to 1,499 6 some of the dangers of energy drinks include 1. Soft drink marketing strategies and insights – short cuts to articles and case studies on marketing and advertising soft drinks and beverages.
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