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Soft drink demand market is very strong all over the world now there are 2 major company of soft drinks • coca cola • pepsi co they are competitors to each other. Coca-cola marketing mix the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products, and many different ways of advertising all those products. Coca-cola and marketing essaysthe term mass marketing refers to production-oriented approach that vaguely aims at everyone with the same marketing mix (definition in marketing, 2004), in mass marketing, the seller mass produce, mass distributes and mass promotes one product to all buyers (kotler, ad.
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